Animal charity urges people to go 'MooFree' this May
Animal charity Viva! has launched their annual MooFree May initiative encouraging people to ditch dairy.
Similar to Veganuary, the campaign seeks to move people away from dairy products throughout May.
As part of the campaign Viva! will also be aiming to educate the public about the health, animal welfare and environmental motivations for going dairy-free via social media and through outreach events.
Juliet Gellatley, Viva! founder and director, explains the reasons behind MooFree May:
"Our MooFree May campaign was a huge success last year and so we are delighted to announce another month of action coming this May.
"This past year, we have made huge strides in veganism. From an explosion of plant-based products to influential figures taking the vegan pledge, to nationwide retailers experimenting with vegan menus, we have a lot to celebrate in the vegan movement.
"Gone are the days of bland dairy-free options and complicated vegan recipes! We will be showcasing some delicious vegan cheese and helping the public learn more about the delicious and accessible dairy alternatives which are available across the UK.
"Overall our message is clear: going dairy-free is such a positive and simple change to make. We can each use our consumer power and opt out of the needlessly cruel dairy industry, whilst you can lessening your environmental impact too. Take the pledge this MooFree May."
Events will be taking place throughout May across the U.K.
London, Leicester Square, Wednesday 8 May: https://www.facebook.com/events/2663583240350077/
Cardiff, Queen Street, Wednesday 15 May: https://www.facebook.com/events/1064051953786732/
Glasgow, Sauchiehall Street, Saturday 25 May: https://www.facebook.com/events/380513926129867/
Liverpool. Churchstreet, Sunday 26 May: https://www.facebook.com/events/2151459814936167/