Australian dairy farmers write to the government in bid to ‘reclaim’ the term milk
Dairy farmers in Australia have written to the government urging them to protect the word milk.
Australian Dairy Farmers (ADF) has written to agriculture minister Bridget McKenzie and Chair of the Ministerial Food Forum Richard Colbeck, requesting action is taken to stop plant-based milks being called that.
They have called for “the development of additional regulations to prevent plant-based alternatives from ‘evoking’ the qualities and values of dairy.”
ADF President Terry Richardson said:
“Australia needs to restore truth in product labelling so that consumers can make more accurate food and beverage choices.
“Over the pact decade, a growing number of plant-based products have cropped up, using the name milk, co-opting the look and feel of dairy milk right down to the packaging, and trading on dairy's reputation to gain a marketing advantage.
"We have seen a growing number of plant-based products on supermarket shelves over the last decade, gaining a marketing advantage by using the name milk and co-opting the look and feel of dairy, while claiming to have nutritional equivalency with dairy milk