Australian supermarkets Woolworths and Coles have both announced an expansion of plant-based products.

According to Canstar Blue, the supermarkets have seen a growth in demand for vegan-friendly food and drink.

Woolworths Senior Nutritionist, Natalie Chong, said: "We are seeing a trend where more of our customers are embracing meat alternatives and introducing vegetarian and vegan-friendly options into their weekly diets, including adding plant based foods that don’t compromise on taste, quality or price.

"We have seen a double digit increase in demand for vegan products in the past year, and are working to create even more choice and variety for our customers.

"This is not to say that customers are becoming strictly vegan or vegetarian, but they are more conscious of adding more vegetables and plant based foods into their diet as an additional source of nutrients when they can."

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