BAFTA calls for more mentions of climate change in British television

A new report from the British Academy of Film and Television Arts (BAFTA) has shown how often terms related to climate change are currently mentioned on TV.

The report looked at themes within a year’s worth of programming, excluding news programmes.

The research was conducted by Deloitte and took a year’s worth of subtitling data from 4 broadcasters, representing 40 channels and 128,719 distinct programmes from 2017 to 2018.

The results revealed terms associated with ‘energy’ were only mentioned 6% of the time.

More commonly used phrases were ‘vegan’ and ‘vegetarian’ with food accounting for 12% of a person’s footprint.

‘Climate change’ was the second highest tracked term with 3,125 mentions but was way behind other terms such as ‘beer’(21,648), ‘dog’ (105,245) and ‘tea’ (60,060).

Pippa Harris, Chair at BAFTA said:

“The TV industry’s call to address climate change is clear. Reducing our impact is a given, but our real opportunity lies in the programmes we make, and in our ability to use powerful human stories to connect audiences with the world around them.
“We need to understand the links between climate change and society, and act strategically to ensure we do everything in our power to avert the climate crisis.
“Though it may seem that our future has been taken from us, history is still being created. It is time to write a different script and share it with the world.”

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