Billboards appear in Brussels denying animal agriculture involvement in climate change

A new campaign, involving billboards, says animal agriculture is being unfairly blamed for climate change.

The campaign called #meatthefacts is funded by the European Livestock Voice.

They promote animal farming, the fur and leather industries in the European Union.

Billboards have appeared in Brussels this week.

A spokesperson for the European Livestock Voice said:

“We believe this campaign is necessary in order to address misinformation.
“It is well known that a section of the European population over consume animal products, but there is no evidence to suggest that reducing production will lead to any decrease in consumption.
“The consequences of a drastic reduction on consumption of animal products by replacing them with ‘meat substitutes’ or other activities could well be worse than the benefits of meat consumption, without leading to a significant environmental or health improvement.”

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