British supermarket Sainsbury’s to launch pop-up meat-free butchers
British supermarket chain Sainsbury’s is set to launch a meat-free butchers pop-up shop.
The pop-up will arrive in London for World Meat Free Week.
It will sell meat alternatives such as shroomdogs and mince made from pea protein.
James Hamilton, a buyer for the supermarket, said:
"Whilst we're seeing a huge climb in sales of our plant-based foods, we know from conversations with customers that there is a sense of trepidation about cooking with them.
“So, our Meat-Free Butchers has been launched to encourage people to get up close to the products, try what they like and take home some valuable cooking advice and recipe inspiration.”
The pop-up butchers will be open in Bethnal Green from 21-23 June.