BRITISH SUPERMARKETS LEAD THE WAY FOR PLANT-BASED PRODUCTS
Britain has apparently overtaken Germany to become the country with the most plant-based product launches in its supermarkets.
Analysis from Mintel says around one in six new food products contain no animal products.
Edward Bergen, global food and drinks analyst at Mintel, said: “For a number of years, Germany led the world for launches of vegan products.
"However, 2018 saw the UK take the helm. Germany has certainly plateaued, likely driven by a flooded market with little room to grow further. The UK, by contrast, has seen a huge promotion of vegan restaurants and new ranges.
“The most poignant of these is the expansion of supermarket own-label ranges in mainstream stores, with dedicated vegan ranges.
"Additional space is also being freed up by UK supermarkets in the on-the-go aisles and small format stores, to help promote vegan options and make it easier for meat-eating consumers to try these new concepts out.
“Meanwhile, initiatives like ‘Veganuary’ and ‘meat-less Monday’ allow consumers to flirt with veganism without the long-term commitment. As more people reduce their meat intake, they experiment with more plant-based dishes catering for their flexitarian lifestyles – whether at home, on-the-go or in restaurants.
“Moreover, consumers are becoming more willing than ever to expand their comfort zones, push themselves to the limit with new experiences and use social media to compete with and offer inspiration to their peers.”
What do you think? Is your country leading the way?