Burger King to launch plant-based burger in Europe
(PHOTO: The European plant-based burger won’t be Impossible)
Burger King will be rolling out a plant-based burger across Europe.
The fast food chain has already launched The Impossible Whopper across the United States, but due to European food rules, they will be using a different patty.
The burger is set for launch in Sweden first of all.
Iwo Zakowski, CEO of Burger King Sweden said:
“Many guests are asking for more options to reduce their meat consumption.
“We hope that the plant-based alternative will appeal to both new and existing guests.”