Campaigners against cattle farming 'louder, more persuasive than ever before'— Beef Magazine writer
A writer for Beef Magazine has expressed her view that campaigners against cattle farming are getting louder and more persuasive.
Amanda Radke believes that negative headlines about beef are filling news feeds.
Writing in Beef Magazine Radke said:
"The only difference in 2019 compared to 2006 is the folks who would love to see producers go out of business seem to be getting really slick at their jobs.
"Their voices are louder, more coordinated, more persuasive and more persistent than ever before.
"They aren’t just attacking us from one angle. It’s coming from every direction. Negative headlines about beef fill our news feeds and responding to these articles is a sometimes exhausting and daunting task."
Radke had spoken at the Alabama Cattlemen’s Association’s Annual Convention in Birmingham.
She then wrote this follow-up piece titled "We are all in this together."
Radke also called for the beef industry to "voice [their] opinions respectfully to create real and positive change."
"It’s time for each and every one of us to check our biases at the door and focus on the big picture. Like it or not, we are all in this together.
"At the end of the day, we all want to produce healthy, great-tasting beef, and we want to regenerate (not sustain) the land under our care.
"We want to be in business for years and generations to come. And we want our consumers to value what we do and enjoy the products we work so hard to get to market."