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European Animal Research Association wants to improve PR around animal testing


Genuinely the EARA's profile picture, credit: Facebook

The European Animal Research Association (EARA) has released a handbook to help it’s members with communicating their message.


The handbook says animal rights groups are currently leading the conversation on animal testing.


EARA Executive Director, Kirk Leech, said:

“EARA encourages its member organisations across Europe to implement the recommendations outlined in this manual and to engage with us for further support or advice.
"I am confident that these guidelines will be a very useful template for institutions across Europe.”

The handbook launched last month and is free for all EARA members.