Energy company Ecotricity has been officially recognised as Vegan.

The British company has a policy of refusing to buy energy from animal-related sources.

The Vegan Society has now approved their application to be officially recognised as a vegan-friendly brand.

Dale Vince, founder of Ecotricity, said: "We knew people would be surprised by the secret ingredient used to power their homes, and have always believed that clear labelling of energy, as we have with food, is essential to enable informed choices.

"Being able to source electricity that is vegan has proven to be very popular – millions of people in this country care about the way animals are treated and a growing number have excluded them from their diet and other aspects of life.

"Unwittingly supporting the meat and dairy industry through choice of energy company has come as a bit of a shock to many people. And while we’ve had some flak from farming groups and complaints to the ASA about our advertising, we’re really pleased to have opened up this issue to public scrutiny.

“Our electricity and gas have been vegan for as long as we’ve been aware of animals being used in the supply chain - backing this up with registration from The Vegan Society helps raise the profile of the issue and gives the assurance that people need."

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