British broadcaster ITV has been urged to 'adhere to Equality act by ending it's harassment of Veganism.'

The channel's flagship breakfast show Good Morning Britain has regularly featured veganism as a topic with host Piers Morgan descrying vegans.

A petition has now been launched with hundreds of people signing it overnight.

It states: "ITV has allowed it's staff and content to discriminate, unfairly mock and incite hatred towards the protected belief of Veganism. Through it's national broadcasts, online articles and it's staffs influential social media accounts. This is in breach of "Article 9 Freedom of thought, conscience and religion" under EU law and in breach of the UK Equality Law(s).

"The failure to provide fair, equal and diversely aware content is creating a degrading, humiliating and offensive environment during and outside of broadcast.

By signing this petition you are asking that ITV acknowledge the Equality act, EU law and ask it to regulate it's content so that it does not discriminate against the subsequently protected belief of veganism.

"This kind of public mockery quickly spills over to many parts of public life and has serious consequences to peoples mental and physical well being.

"For instance Piers Morgan, one of the presenters on "Good Morning Britain" has been using his Twitter account to methodically and unacceptably insult and harass Vegans such as referring to them as 'PC-crazed, gender-fluid obsessed, radical vegan/feminist snowflakes slowly wrecking the Planet.' not only are these completely unacceptable comments about gender and feminism this is only a small example from an extensive library of offensive and unfair discriminatory comments ITV's employee has made.

"No broadcasting station should deem it acceptable to allow it's staff to run an unfair campaign using their network time and resources as a part of any harassment. Vegans should not have to cope with an increased amount of slurs, discrimination or threats due to the actions of any staff or program associated with a broadcasting network with such an influence. There is also a moral duty for this type of content to be regulated and apologized for regardless of the fact it is a protected belief.

"The Equality and Human Rights Commission (EHRC) have given assurance that Article 9 of the European Convention on Human Rights protects veganism

"It is also unlawful to discriminate against vegans, as protected beliefs are relevant characteristics in terms of the EU Equality Framework Directive (2000), which was incorporated into the UK through the Equality Act 2010."

You can sign the petition here: https://www.change.org/p/theresa-may-mp-itv-adhere-to-equality-act-by-ending-it-s-harassment-of-veganism

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