Northern Irish farming company launch plant-based meals as they have ‘mass market appeal’

Irish farm food company Cloughbane Farm has launched a plant-based food range.

The group say vegan products now have a mass appeal.

The range, saw them pick up a Best New Product from a Small Company award at the Northern Ireland Food and Drink Awards.

Founder Lorna Robinson said:

“Consumer habits are evolving, and the past 12 months have seen a surge in demand for plant-based meal options.
“The emergence of the flexitarian diet also means that these products no longer appeal exclusively to people who follow a vegetarian or vegan diet – they have mass market appeal.”

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