Just Egg coming to Europe and maybe China in 2019

Updated: Feb 7, 2019

Photo: Just

Plant-based egg alternative Just is set to make it's way to Europe later this year.

The company confirmed they are working with German company PHW Gruppe to distribute the product.

During the summer, San Francisco-based Just, announced a deal with Italy's Eurovo Group to take its egg alternative line into Europe.

Confirming the details of the tie-up, a spokesperson at Just said Eurovo will manage the downstream manufacturing of the egg substitute in Europe.

Co-founder and chief executive Josh Tetrick said:

"Just was founded on the belief that fresh thinking, technological and culinary innovation and partnerships between start-ups and established companies could change our food system for the better.
"Just, Eurovo and PHW will put that idea into practice and allow us to reach countless European consumers."

It has also been confirmed Just has entered Hong Kong and Singapore, with China potentially on the horizon in 2019.

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