National Farmers’ Union “deeply concerned” over BBC advert with turkey in “I Love Vegans” sweater

The National Farmers’ Union says they are “deeply concerned” over a BBC advert featuring a turkey wearing an “I Love Vegans” jumper.

The ad is for the broadcasters Christmas television programming but sees a turkey saying “less of us have been gobbled this year.”

In a statement NFU vice president Stuart Roberts said:

“We are deeply concerned that  the BBC appears to have started campaigning for a vegan diet in advertising for its Christmas programming, none of which appears to cover veganism in its schedule.
“It doesn’t appear to sit within the BBC’s editorial guidelines, which clearly states that they shouldn’t be a campaigning organisation, and this advert takes our concerns about the BBC’s impartiality in its coverage of meat issues a step further.”

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