National Farmers' Union "objects" to Tesco advert featuring meat-free sausages for "demonising meat"
The National Farmers' Union (NFU) has written to Tesco to complain about an advert featuring meat-free sausages.
In the advert, titled The Carl's 'All Change' Casserole advert, a girl tells her father "I don't want to eat animals anymore" so he substitutes sausages for meat-free ones.
The NFU says the advert is "demonising meat as a food group" and their President Minette Batters has now written to the supermarket chain.
In a statement on the NFU website they said:
"The NFU is clear that food and nutrition must be looked at as a whole, rather than food groups in isolation."
"Meat as a food group provides naturally rich in protein and are a good source of iron, zinc and essential vitamins.
"There are certain parts of the population, especially teenage girls, who are currently not eating sufficient quantities of these micro-nutrients to fulfill their dietary requirement."
"We believe it is vital that children do not establish misleading views of food groups, which may later affect their health and diets."