National Farmers' Union "objects" to Tesco advert featuring meat-free sausages for "demonising meat"

(Photo: Tesco)

The National Farmers' Union (NFU) has written to Tesco to complain about an advert featuring meat-free sausages.

In the advert, titled The Carl's 'All Change' Casserole advert, a girl tells her father "I don't want to eat animals anymore" so he substitutes sausages for meat-free ones.

The NFU says the advert is "demonising meat as a food group" and their President Minette Batters has now written to the supermarket chain.

In a statement on the NFU website they said:

"The NFU is clear that food and nutrition must be looked at as a whole, rather than food groups in isolation."
"Meat as a food group provides naturally rich in protein and are a good source of iron, zinc and essential vitamins.
"There are certain parts of the population, especially teenage girls, who are currently not eating sufficient quantities of these micro-nutrients to fulfill their dietary requirement."
"We believe it is vital that children do not establish misleading views of food groups, which may later affect their health and diets."

Visit us on Facebook.

  • White Facebook Icon

© VGN. Proudly created with Wix.com