New research looks at plant-based meat in China, India and the U.S.

Researchers from the University of Bath, the Good Food Institute, and the Center for Long Term Priorities have looked at attitudes towards plant-based meat in China, India and the U.S.

33 percent of U.S. consumers, 62 percent of Chinese consumers, and 63 percent of Indian consumers said they were “very or extremely likely to purchase plant-based meat regularly.” 

With clean meat receiving a response of 30, 59, and 49 percent.

The report concludes:

“The three most populous countries in the world have robust consumer interest in plant-based and clean meat.
“Interest in clean meat is expected to grow once there is a product on the market and consumers are more familiar with it. 
“In every country, the more comfortable people were of new foods and the more familiar they were with plant-based or clean meat, the higher their acceptance.
“Continuing to normalize and get the word out about plant-based and clean meat will likely lead to greater and greater acceptance over time.
“Messaging plant-based and cell-based meat effectively in different markets around the world will be critical for shifting the global food system.”

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