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New Vegan Society campaign aims to be “lightbulb moment” for non-vegans

The Vegan Society has launched a new campaign they hope will provide a “lightbulb moment” to non-vegans.

The Future Normal project has been described as the charities’ “biggest campaign yet,” seeking to encourage people to make the connection between loving animals and not consuming animal products.


The Future Normal website contains ‘lightbulb moments’ of numerous vegans who have made that connection.


Matt Turner, spokesperson for the Future Normal campaign, said:

We know we can create a kinder future for animals, which is why we're thrilled to launch the Future Normal campaign this month.
The campaign is designed to bring ‘lightbulb moments’ to the millions of Brits who classify themselves as animal lovers but are yet to make the connection between how they feel about animals and what’s on their plate. 
The website is full of great content which will hopefully win over thousands more hearts and minds this year.
If we’re open to making changes in our lives, the Future Normal is a place we can create. Being vegan simply means living in line with the ethics that so many of us already hold in our hearts.
It is the single most effective way in which someone can protest the exploitation of animals everywhere – three times a day, when you sit down to a meal, you are making a powerful stance against animal abuse.”

For more information visit the website which features a number of videos, articles and podcasts.

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