New Zealand’s beef and lamb industry launch campaign called ‘taste pure nature’ in California

New Zealand’s beef and lamb industry is hoping to push a message of “natural meat” in California.

Beef+Lamb NZ has launched a “Taste Pure Nature” campaign in the state.

Beef + Lamb's manager market development Nick Beeby Said:

“They care about the food production systems, so their green open fields, but also food that is being produced with as little intervention as possible, and that's what New Zealand's red meat sector does extremely well. 
“We've identified a group of consumers who care about origin, care about how their food's being produced, care about what's gone into it.”

The campaign launched in New Zealand last year and aims to “underpin exporters’ marketing programmes and enhance the positioning of New Zealand red meat.”

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