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Plant-based food brand Oumph! to launch at supermarket ASDA


Plant-based food brand Oumph! will be available at British supermarket ASDA from next week.


Five products will be launched at the chain including a kebab and burger.


Laura Weadock, Account Manager at Oumph! and Food for Progress said:

“We are delighted to confirm our launch with ASDA, as Oumph! is the perfect choice for the increasing number of consumers who are looking for tasty, easy to cook plant-based alternatives.”

Oumph! has been available at Tesco and Holland and Barrett in the UK but will now be sold are ASDA from July 1st.


Gemma Rutter, Buying Manager, at ASDA added:

“The plant-based category is expanding rapidly and with more consumers trying to reduce their meat consumption, Oumph! is perfect for them, for vegetarians and for vegans too.
“We’re very pleased to introduce high quality Oumph! products to our customers as a part of our expanding frozen vegan and free-from range.”

ASDA is the first supermarket in the UK to launch The Oumph! Burger product.


It is made from soya beans, and the fine red colour comes from beetroot.