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Plant-based meat brand Oumph! launches at Tesco in Ireland



Award winning plant-based meat substitute Oumph! has launched in Tesco in Ireland.


Five types of the product are now available at the supermarket including kebab and a pizza.


Nick Jacobs, Head of Sales for Oumph! in the UK and Ireland said:


"Having successfully launched with Tesco in the UK we are delighted that Tesco Ireland have also agreed to launch our delicious Oumph! products",
"This category is expanding rapidly and with more consumers trying to reduce their meat consumption, particularly in Veganuary, Oumph! is perfect for them, for vegetarians and for vegans too".

The Oumph! products are priced at around €5.


Jenni Fisher, frozen buyer, Tesco Ireland added:


"We’re very pleased to bring the Oumph! range exclusively to customers in Ireland.
"We’re delighted to partner with Oumph! to bring high quality exciting products to the vegan, vegetarian and flexitarian customer base in Ireland."