Plant-based NBA star Kyrie Irving invests in Beyond Meat

NBA star Kyrie Irving has joined a number of basketball stars in investing in Beyond Meat.

The Boston Celtics point guard has been following a plant-based diet.

New Beyond Meat investors and ambassadors include Shaquille O’Neal, Chris Paul, DeAndre Hopkins, Victor Oladipo, Lindsey Vonn, DeAndre Jordan and Luke Walton.

Ethan Brown, Founder & CEO of Beyond Meat said:

"At Beyond Meat, our goal is to provide consumers with plant-based meats that represent the Future of Protein – delicious, satiating protein and fuel for the body that is unburdened by health concerns increasingly associated with various animal meats"
"It’s not surprising to see that world-class athletes who are dialed into their bodies are early adopters of plant-based meat."

The announcement comes as part of the companies' Go Beyond campaign.

It aims to spotlight the inner spirit and drive to reach the unattainable and features a new video starring point guard Kyrie Irving.

Irving said:

"After playing the amount of games, doing the amount of recovery stuff, working out as much as I do, it demands a very specific diet. Beyond Meat is the best thing that I could be a part of and it only helps me better perform as an athlete.
"I wasn’t always the tallest or most gifted athlete, I had to work on it and in the process of working on my craft, it meant going beyond what everyone else was doing – breaking free of the mold to go beyond what was expected of me.
"I'm truly elated to be a part of Beyond Meat, a company that’s growing exponentially and doing it in a way that’s connecting people not just to great food, but to an incredible community."

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