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Report: Drop in UK beef and pork sales as chicken, fish and alternative purchases rise


The amount of beef and pork sold in the UK has dropped significantly year-on-year, according to new figures.


Research from consultancy firm Kantar on behalf of charity Veganuary, shows beef and pork sakes dropped by 4 and 6.4 per cent.


Sales of meat-free alternatives rose by 18 per cent to £405 million, while poultry and fish sales were up by 1.4 per cent and 1.2 per cent.


Mike Watkins, head of retailer and business insight at Nielsen, told The Grocer:

“2019 has seen a rise in meat-free and free-from categories as consumers become more health and environmentally conscious and veganism hits the mainstream.”


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