Report: Drop in UK beef and pork sales as chicken, fish and alternative purchases rise
The amount of beef and pork sold in the UK has dropped significantly year-on-year, according to new figures.
Research from consultancy firm Kantar on behalf of charity Veganuary, shows beef and pork sakes dropped by 4 and 6.4 per cent.
Sales of meat-free alternatives rose by 18 per cent to £405 million, while poultry and fish sales were up by 1.4 per cent and 1.2 per cent.
Mike Watkins, head of retailer and business insight at Nielsen, told The Grocer:
“2019 has seen a rise in meat-free and free-from categories as consumers become more health and environmentally conscious and veganism hits the mainstream.”