SAINSBURY'S TO LAUNCH 25 NEW PLANT-BASED OPTIONS AHEAD OF VEGANUARY
Sainsbury's will be launching a new range of plant-based options tomorrow.
The British supermarket already has an extensive range of non-dairy products.
They will be offering smoked salmon and chorizo style alternatives.
It comes with Veganuary starting on Tuesday.
Rachael Matthews, product developer for plant-based food at Sainsbury's, said: “With more than seven million vegetarians in Britain and the meteoric rise of the flexitarian lifestyle, Britain has certainly got the taste for meat alternatives at meal times.
"Our new range of plant-based products to provide innovative and truly delicious options – from the juicy Jackfruit Quarter Pounder to flaky Fishless Filets – to take the hassle out of cooking flexitarian."