UPDATE: PETITION LAUNCHED TO GET ICELAND ADVERT AIRED.
Updated: Nov 12, 2018
The Supermarket advert has attracted 100s of thousands of views after being deemed 'too political'
A petition to show an advert from British Supermarket chain Iceland showing how sourcing palm oil affects orangutans has been launched.
The ad was banned by Clearcast for apparently 'being too political'.
Iceland Foods put the advert on YouTube where it has had hundreds of thousands of views.
Clearcast has released a statement saying: "Clearcast is the body responsible for clearing ads on behalf of the four major UK commercial broadcasters.
"We assess all ads against the rules of the UK Code of Broadcast Advertising; Clearcast is not a regulator and we do not ban ads. The Iceland ad submitted to us is a Greenpeace film which has been appearing on the Greenpeace website for a number of months.
"The specific rule Clearcast and the broadcasters have considered is: An advertisement contravenes the prohibition on political advertising if it is: An advertisement which is inserted by or on behalf of a body whose objects are wholly or mainly of a political nature.
"Clearcast’s concerns do not extend to the content or message of the ad."
“The Iceland ad submitted to us is a Greenpeace film which has been appearing on the Greenpeace website for a number of months.”
Now a petition has been launched calling for it to be allowed.