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Seafood Australia chief executive says vegan-friendly substitutes ‘a slap in the face’ for industry


The chief executive of Seafood Australia says plant-based food substitutes are a “slap in the face” to the seafood industry.


Jane Lovell also questioned why vegetarians and vegans would want to eat a product that tastes like fish or meat.


Speaking to ABC News she said:

“If you're actually trying to avoid eating meat, then why pretend that you are [eating the food]?
“I don't quite understand why you would want to make something look like tuna when it's not. It's not tuna.”

One product in particular—called Tuno— upset the Seafood Australia CEO.


Lovell continues:

“I don't know what the ACCC [Australian Consumer and Competition Commission] would think about this.
“The packaging looks so similar, the text is similar, there's only one letter different than the correct spelling of tuna.
“Whether there is an intent to mislead or not, is irrelevant, if the overall branding creates a misleading impression than the behaviour is likely to breach the law.”

Douglas Hines from Tuno manufacturer Atlantic Natural Foods responded to the comments.


He said, “Seafood is a resource that will not be in our future if measures are not taken to protect the species and our oceans.”



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