TESCO TO SELL PLANT-BASED STEAK IN IRISH STORES.
Tesco has teamed up with Dutch company Vivera to launch a plant-based steak in Ireland.
The Veggie Steak, will be available at 42 Irish stores this week.
Steaks will be which €4 for a pack of two.
They are made from wheat and soy protein.
Joe Manning, Tesco Ireland's fresh and frozen foods director told Irish Times: "With Vivera, it’s an entirely plant-based product that’s made to imitate the look, flavour and texture of traditional animal-based steak; including the use of natural, plant-based colouring to create the pink centre.
"It’s ideal for customers seeking to add something different to their diet when it comes to meat-free alternatives."