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The dairy industry is fuming that a plant-based cheese monger has opened in London


Photo: Brixton Buzz

The dairy industry is so angry a vegan-friendly cheese monger has opened in London, they are set to take action against it.


La Fauxmagerie opened in Brixton on Saturday and sells cheese made from plant-based products.


It is the first complete vegan cheese monger to open in the UK.


But the British dairy industry is arguing that calling plant-based product “cheese” is misleading.


According to The Telegraph, they are planning to tell the cheese monger to stop calling their products “cheese”.


A spokesperson said:

"Dairy UK has a duty to ensure the nutritional and health benefits of real dairy are recognised by and communicated to consumers. 
"It concerns us that consumers are being misled with the use of dairy terms like cheese by the plant-based sector.  
"It is fundamental to protect the consumer from product descriptions which are misleading.  In the first instance, we will be contacting La Fauxmagerie to make them aware of the current EU ruling on the protection of dairy terms.
"Like milk, cheese has a host of nutritional benefits and is a source of a number of important nutrients including calcium, protein, vitamin A, phosphorus and vitamin B12."


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