Tofurky and American Civil Liberties Union challenging Arkansas terminology law

The American Civil Liberties Union and meat-alternative brand Tofurky are challenging a law in Arkansas that bans the use of 'meat' on plant-based products.

They clam that the law violates free speech and have filed a lawsuit against the current rules.

The "truth in labeling bill" came into effect last week and bans meat-related terms for meat-alternative products.

Tofurky CEO Jaime Athos said in a statement to NBC News:

“When consumers choose plant-based foods, it is not because they are confused or misled, it is because they are savvy and educated about the health and environmental consequences of eating animal products.”

ACLU released a statement last week saying the law was "absurd and unnecessary." They also claim it is "unconstitutional", as "it violates the First Amendment by censoring truthful speech in order to protect the economic interests of the meat industry."

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