U.S. beef industry brands New York Mayor as 'misguided' over Green New Deal

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U.S. beef groups have criticized the Mayor of New York over his Green New Deal plans.

Bill de Blasio's proposals would see red meat consumption halved in government buildings with processed meat phased out of schools and hospitals by 2040.

But the National Cattlemen's Beef Association (NCBA) has slammed the Green New Deal as well as plans to implement a meatless Monday's scheme in New York schools.

Jennifer Houston, president of the NCBA told CNBC:

“We think that the mayor’s attempt, while maybe having the best intentions, is pretty misguided to single out beef as something that can have a significant impact.
“Although it sounds good in theory, what’s going to happen is the schoolchildren, and all of New Yorkers who are under this, will miss a high-quality source of protein as well as other nutrients — zinc, iron — plus, it’s delicious,”

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