UNILEVER TAPPING INTO "GROWING TREND" OF VEGANISM WITH VEGETARIAN BUTCHER PURCHASE
Unilever has announced the purchase of The Vegetarian Butcher.
The company say they completed to deal to expand their portfolio into plant-based foods.
Jaap Korteweg, a ninth-generation meat farmer and a real meat lover, became a vegetarian and founded The Vegetarian Butcher in 2007.
He said: "We want to take the next step - conquer the world. It is our mission to make plant-based ‘meat’ the standard.
"We believe that with Unilever’s international network, this acquisition will help to accelerate our mission."
Unilever and The Vegetarian Butcher started working together in 2016 when they jointly launched the ‘Vegetarian Meatballs in Satay Sauce’ and ‘Vegetarian Meatballs in Tomato Sauce’, which were marketed under the Unox brand.