VEGAN CHEF SAYS BUSINESS IS BOOMING - BUT FOCUS NEEDS TO MOVE TO ANIMAL ETHICS
A vegan chef says his business is going from strength-to-strength but believes animal ethics should play a more prominent role.
Speaking to The Daily Echo, Peter Axbury runs Off Beet at Chesapeke Mil (pictured) having been a meat chef previously.
He said: "As a private chef, I was invested in the meat industry. But one day I sat down and watched a little film by Steve-O from Jackass about being vegan. It was only ten or 15 minutes long, but it really hit home.
"It explained how animals experience fear and how some feel a kind of love for each other. It settled it for me and I became vegan overnight."
Peter now runs two vegan restaurants and also has a vegan cookery school.
He believes plant-based eating is becoming more popular.
Peter said: "There are more and more vegan and vegan-friendly places popping up now, with lots of high street chains offering vegan menus, especially for Veganuary.
"Our challenge is to convince people to come and eat here, when they could go and have a vegan meal at Zizzi or a Wetherspoons.
"For me, veganism can't be a fad or a trend. You have to have a connection, whether that's for health, the environment or ethical reasons.
"It's a shame that more emphasis isn't given to the ethical side during January."